Shannon Borntrager

AI Learning Architect | Instructional Designer

I build websites and training systems for small businesses that don't have agencies, learning departments, or big budgets - but still want things done right.

Every site teaches visitors what to do next. Every training system turns confusion into clarity.

Websites Training
Built for small teams, startups, and independent creators.
Websites

Websites that guide people to action.

Website Option 01

Small Business Websites

$1,500 base
Monthly Capacity
Website Development
Feb Mar Apr May Jun
I take one website development project a month.

A complete, custom website for small businesses and startups that need more than a template - but don't want agency pricing.

  • Strategy call to define goals and visitor behavior
  • Custom layout and content structure (no themes)
  • Each section designed with a clear purpose: learn, trust, contact, buy
  • Mobile-friendly and easy to maintain
  • Full brand guidelines for consistent voice and visuals
  • Custom logo design aligned to your brand direction
  • Three months of post-launch site management
  • Social media plan plus implementation support during those three months
  • Launch, handoff, and owner-ready documentation included

After the initial handoff period, support can continue if we both agree it is the right fit.

I design websites like learning environments - every section teaches visitors what to do next.

Snailcloth.com

A lifestyle apparel brand site built around slow living, clear product storytelling, and anti-hustle positioning.

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EzraLeeFarm.com

A farm-centered website that introduces the operation, builds trust with local audiences, and guides visitors to connect.

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Nyth.me

A focused brand-forward web experience designed for clarity, identity, and clean user flow.

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RoastMyCart.com

A conversion-focused concept site that spotlights ecommerce critiques and practical cart improvement insights.

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FriendsOfWDAC.org

A nonprofit support site that helps people learn the mission, stay informed, and contribute to community impact.

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Website Option 02

Artist Websites

$500 flat
Monthly Capacity
Artist Site
Feb Mar Apr May Jun

A clean, intentional online presence for artists, musicians, and creators who need a place to show their work - without complexity or bloat.

  • One-page or simple multi-section site
  • Visual-first layout for showcasing work
  • Bio, work, and contact or links
  • Mobile-friendly and fast
  • Full brand guidelines for consistency across your channels
  • Custom logo design built around your artist identity
  • Three months of post-launch site management
  • Social media plan plus implementation support during those three months
  • Clear handoff so you can manage confidently after launch

If ongoing support makes sense after handoff, we can continue by mutual agreement.

This option focuses on clarity and presentation - not complex systems or integrations.

UrbanJames.art

An artist portfolio site built to showcase work, strengthen identity, and make inquiries easy.

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Training

Practical training for small businesses.

Training Systems

Onboarding, SOPs & Custom Training

$1,000 base
Monthly Capacity
Training
Feb Mar Apr May Jun
One training project per month.

Most small businesses don't think they need training - they just feel the pain of mistakes, slow onboarding, and knowledge living in people's heads.

I work with small teams that normally wouldn't have access to this kind of support and help them build simple, human training systems that actually get used.

  • New-hire onboarding guides and portals
  • Clear SOPs and process documentation
  • Role-based training paths
  • Optional AI helpers trained only on your internal content

Training projects are scoped to stay realistic and affordable for small businesses - not enterprise learning departments.

How I Work

Human first. AI-augmented.

Whether I'm building a website or a training system, the process is the same: understand people, define goals, and design with intention.

  • I do the interviews, structure, writing, and design.
  • AI supports research, testing, and refinement - not decision-making.
  • Each AI agent I use is purpose-built and constrained.
  • The end result stays human, clear, and maintainable.

You can expect a clear scope, a straightforward build process, and something you can actually use when I'm done.

Get in Touch

Not sure which one you need? That's normal.

If you reach out, just tell me:

  • What kind of business or work you do
  • Whether this is about a website or training (or both)
  • What you want people to do differently afterward

I respond personally - no sales funnels, no pressure.